The Sidestream That Worth Your While

The Sidestream That Worth Your While

The Sidestream That Worth Your While

Branding \ Land & Sea — 2016

Branding \ Land & Sea — 2016

Branding \ Land & Sea — 2016

Land & Sea is a digital channel that provides content related to sidestream music. Its aim is to spotlight Indonesia’s local indie musicians, thereby broadening exposure and allowing the masses to explore their music, perspectives, and journeys.

The name "Land & Sea" holds a philosophical meaning: music is created in the liminal space between the land and sea of the earth. This state of in-between creation fosters a sense of joy for those who experience the work.

This new brand identity is rooted in the true meaning of the brand's philosophical graphic universe: the land and the sea. It's a fusion of wise, modern, and playful visuals that collide to express the ecosystem of sidestream enjoyment and the unique vibes of Land & Sea.

Land & Sea is a digital channel providing sidestream-music-related contents. The digital channel aims to put a spotlight on Indonesia’s local indie musicians, widening exposure for the masses to explore their music, their perspectives, and their journey. The name of Land & Sea has its philosophical meaning: music is created between land and sea of the earth. This in-between state of creation in turn creates sense of joy for those who are exposed to the work.

This new brand identity is solely based on the true meaning of the brand philosophical graphic universe: the land and the sea, with a mix of wise, modern and playful visual in collision. It expresses the ecosystem of the sidestream enjoyment as well as the Land & Sea vibes.

Land & Sea is a digital channel that provides content related to sidestream music. Its aim is to spotlight Indonesia’s local indie musicians, thereby broadening exposure and allowing the masses to explore their music, perspectives, and journeys.

The name "Land & Sea" holds a philosophical meaning: music is created in the liminal space between the land and sea of the earth. This state of in-between creation fosters a sense of joy for those who experience the work.

This new brand identity is rooted in the true meaning of the brand's philosophical graphic universe: the land and the sea. It's a fusion of wise, modern, and playful visuals that collide to express the ecosystem of sidestream enjoyment and the unique vibes of Land & Sea.

Land & Sea is a digital channel that provides content related to sidestream music. Its aim is to spotlight Indonesia’s local indie musicians, thereby broadening exposure and allowing the masses to explore their music, perspectives, and journeys.

The name "Land & Sea" holds a philosophical meaning: music is created in the liminal space between the land and sea of the earth. This state of in-between creation fosters a sense of joy for those who experience the work.

This new brand identity is rooted in the true meaning of the brand's philosophical graphic universe: the land and the sea. It's a fusion of wise, modern, and playful visuals that collide to express the ecosystem of sidestream enjoyment and the unique vibes of Land & Sea.

The Brand Concept

The Brand Concept

The Brand Concept

Instead of further exposing the already popular and famous musicians, Land & Sea targets niche to dig deep the local indie band. Compared to the majority, the digital channel is living in a contradictory stream. It is confident and bold in its approach to entertaining the masses.

Therefore, for the identity, we will use the visualization of the land and the sea in a contradictory way. Two contrasting continents which live side by side in a harmony, cultivating each other with their own differing characteristics.

Instead of further exposing the already popular and famous musicians, Land & Sea targets niche to dig deep the local indie band. Compared to the majority, the digital channel is living in a contradictory stream. It is confident and bold in its approach to entertaining the masses.

Therefore, for the identity, we will use the visualization of the land and the sea in a contradictory way. Two contrasting continents which live side by side in a harmony, cultivating each other with their own differing characteristics.

Instead of further exposing the already popular and famous musicians, Land & Sea targets niche to dig deep the local indie band. Compared to the majority, the digital channel is living in a contradictory stream. It is confident and bold in its approach to entertaining the masses.

Therefore, for the identity, we will use the visualization of the land and the sea in a contradictory way. Two contrasting continents which live side by side in a harmony, cultivating each other with their own differing characteristics.

The Land and The Sea.

The Land and The Sea.

The Land and The Sea.

The Land and The Sea.

Logotype

Logotype

Logotype

Logotype

The logotype represents the conflicting characters of hard, strong, and solid ground (Land) with the fluid, elegant, and alluring movement of the water (Sea).

Even though both ‘LAND’ and ‘SEA’ use the same Sans Serif typeface, the ‘LAND’ is designed to be bold to show a solid unwavering character. The ‘SEA’ on the other hand uses the regular one to show the opposite character. The ‘&’ between them is designed to stand in Script to show the joy and pleasure that emanate between them.

The logotype represents the conflicting characters of hard, strong, and solid ground (Land) with the fluid, elegant, and alluring movement of the water (Sea).

Even though both ‘LAND’ and ‘SEA’ use the same Sans Serif typeface, the ‘LAND’ is designed to be bold to show a solid unwavering character. The ‘SEA’ on the other hand uses the regular one to show the opposite character. The ‘&’ between them is designed to stand in Script to show the joy and pleasure that emanate between them.

The logotype represents the conflicting characters of hard, strong, and solid ground (Land) with the fluid, elegant, and alluring movement of the water (Sea).

Even though both ‘LAND’ and ‘SEA’ use the same Sans Serif typeface, the ‘LAND’ is designed to be bold to show a solid unwavering character. The ‘SEA’ on the other hand uses the regular one to show the opposite character. The ‘&’ between them is designed to stand in Script to show the joy and pleasure that emanate between them.

The logotype represents the conflicting characters of hard, strong, and solid ground (Land) with the fluid, elegant, and alluring movement of the water (Sea).

Even though both ‘LAND’ and ‘SEA’ use the same Sans Serif typeface, the ‘LAND’ is designed to be bold to show a solid unwavering character. The ‘SEA’ on the other hand uses the regular one to show the opposite character. The ‘&’ between them is designed to stand in Script to show the joy and pleasure that emanate between them.

logo-07

Logogram & Brand Colours

Logogram & Brand Colours

Logogram & Brand Colours

Logogram & Brand Colours

The logogram is inspired by the blurred horizon where seawater meets the shore's edge. Its gradient is simplified into a rectangle, which can be used generatively. Additionally, this scheme becomes the defining color of the Land & Sea brand.

The logogram is inspired by the blurred horizon where seawater meets the shore's edge. Its gradient is simplified into a rectangle, which can be used generatively. Additionally, this scheme becomes the defining color of the Land & Sea brand.

The logogram is inspired by the blurred horizon where seawater meets the shore's edge. Its gradient is simplified into a rectangle, which can be used generatively. Additionally, this scheme becomes the defining color of the Land & Sea brand.

The logogram is inspired by the blurred horizon where seawater meets the shore's edge. Its gradient is simplified into a rectangle, which can be used generatively. Additionally, this scheme becomes the defining color of the Land & Sea brand.

Logogram
Land-and-sea_Negative-Positive

The Key Visual

The Key Visual

The Key Visual

The Key Visual

To strengthen the brand's character and consistency, the visuals employ a gradient system for tone. Meanwhile, the layout utilizes a modern grid system to emphasize its dynamic nature.

To strengthen the brand character and its consistency, the visuals use gradient system for tone. Meanwhile, the layout is used modern grid system to emphasize its dynamic.

To strengthen the brand character and its consistency, the visuals use gradient system for tone. Meanwhile, the layout is used modern grid system to emphasize its dynamic.

To strengthen the brand character and its consistency, the visuals use gradient system for tone. Meanwhile, the layout is used modern grid system to emphasize its dynamic.

Land-&-Sea-Grid
dd655243206747.57e940b95eeee

Live Session

Live Session

Land & Sea

Ferdy Ocky

Ferdy Ocky

Ferdy Ocky

Ferdy Ocky

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Sisiana Pradita

Wildan Ilham

Photography

Dimas Danu Wihardja

Fajar Apriyadi

Ivan Adhitya Multriadi

Stephanus Mering

Syarif Hidayatullah

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Resonant strategy expertly executed.

Resonant strategy expertly executed.

Resonant strategy expertly executed.

Resonant strategy expertly executed.

©2023Indonesia

©2023Indonesia

©2023Indonesia

Linkedin

Linkedin

Behance

Behance

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