“Who’s your beauty standard in person?”
“ME”
We're Treading Paths Under The Sun
We're Treading Paths Under The Sun
We're Treading Paths Under The Sun
We're Treading Paths Under The Sun
Symbol Development of Internal Culture Transformation
Symbol Development of Internal Culture Transformation
Symbol Development of Internal Culture Transformation
Symbol Development of Internal Culture Transformation
Our rebranding began from the inside: by tidying up our internal culture. Remembering our business vision—to become your preferred agency by providing the best, meaningful brand experiences while continuously transforming to pursue this standard—we kicked the pedal into gear.
In order to come back fresher and better, we began by going back to the basics: core values, systems, and symbols. Symbols are the most revered avatars, as they not only visualize the intangibles but also accelerate the internalization process of the values we should adopt.
Coming from the world’s rich history of 'learning,' our avatar for internal culture takes the form of The Karsa. The Karsa is our spirit to clear the path through a collaboration of ideas and shared goals. This culture is for the lifelong learners who strive to improve continuously to the horizon’s end, standing on the shoulders of giants. As we shall unravel together, there are six values in 'The Karsa' which shall form our heavy rotation.
Our rebranding began from the inside: by tidying up our internal culture. Remembering our business vision—to become your preferred agency by providing the best, meaningful brand experiences while continuously transforming to pursue this standard—we kicked the pedal into gear.
In order to come back fresher and better, we began by going back to the basics: core values, systems, and symbols. Symbols are the most revered avatars, as they not only visualize the intangibles but also accelerate the internalization process of the values we should adopt.
Coming from the world’s rich history of 'learning,' our avatar for internal culture takes the form of The Karsa. The Karsa is our spirit to clear the path through a collaboration of ideas and shared goals. This culture is for the lifelong learners who strive to improve continuously to the horizon’s end, standing on the shoulders of giants. As we shall unravel together, there are six values in 'The Karsa' which shall form our heavy rotation.
Our rebranding began from the inside: by tidying up our internal culture. Remembering our business vision—to become your preferred agency by providing the best, meaningful brand experiences while continuously transforming to pursue this standard—we kicked the pedal into gear.
In order to come back fresher and better, we began by going back to the basics: core values, systems, and symbols. Symbols are the most revered avatars, as they not only visualize the intangibles but also accelerate the internalization process of the values we should adopt.
Coming from the world’s rich history of 'learning,' our avatar for internal culture takes the form of The Karsa. The Karsa is our spirit to clear the path through a collaboration of ideas and shared goals. This culture is for the lifelong learners who strive to improve continuously to the horizon’s end, standing on the shoulders of giants. As we shall unravel together, there are six values in 'The Karsa' which shall form our heavy rotation.
Our rebranding began from the inside: by tidying up our internal culture. Remembering our business vision—to become your preferred agency by providing the best, meaningful brand experiences while continuously transforming to pursue this standard—we kicked the pedal into gear.
In order to come back fresher and better, we began by going back to the basics: core values, systems, and symbols. Symbols are the most revered avatars, as they not only visualize the intangibles but also accelerate the internalization process of the values we should adopt.
Coming from the world’s rich history of 'learning,' our avatar for internal culture takes the form of The Karsa. The Karsa is our spirit to clear the path through a collaboration of ideas and shared goals. This culture is for the lifelong learners who strive to improve continuously to the horizon’s end, standing on the shoulders of giants. As we shall unravel together, there are six values in 'The Karsa' which shall form our heavy rotation.
Brand Workshop Summary
Brand Workshop Summary
Brand Workshop Summary
Brand Workshop Summary
Brand Workshop Summary
We believe The Acid Test is the vitamin for our business growth. The Acid Test is a feedback program that originated from an experiment by one of our interns in the Internship Program 2019 Batch 1. This program has been given to our clients, teams, and partners, whose feedback has provided us with unparalleled insights.
These results show that external parties consider us fun, friendly, and passionate professionals. Similarly, our internal members find us to be hard-working, fun, creative, and a great place to learn. Despite this great consensus, we detected a latent expectation from both internal and external parties for a bigger team in the near future to maximize our potential.
We believe The Acid Test is the vitamin for our business growth. The Acid Test is a feedback program that originated from an experiment by one of our interns in the Internship Program 2019 Batch 1. This program has been given to our clients, teams, and partners, whose feedback has provided us with unparalleled insights.
These results show that external parties consider us fun, friendly, and passionate professionals. Similarly, our internal members find us to be hard-working, fun, creative, and a great place to learn. Despite this great consensus, we detected a latent expectation from both internal and external parties for a bigger team in the near future to maximize our potential.
We believe The Acid Test is the vitamin for our business growth. The Acid Test is a feedback program which originated from an experiment by one of our interns in \\'; Internship Program 2019 Batch 1. The program has been given to our clients, teams, and partners—which results provided us with unparalleled insights.
These results show that external parties consider us as fun, friendly, and passionate professionals. In the same spirit, our internal members find us to be hard-working, fun, creative, and a great place to learn. Great consensus aside, we detected a latent expectation from both internal and external parties—expectations for a bigger team in the near future to maximize our potential.
Based on the nature of our industry, key stakeholders, and our long-term goals, we went on to conduct an internal culture development program. The program empowers our rebranding activities and supports our business to achieve these ambitions.
We believe The Acid Test is the vitamin for our business growth. The Acid Test is a feedback program that originated from an experiment by one of our interns in the Internship Program 2019 Batch 1. This program has been given to our clients, teams, and partners, whose feedback has provided us with unparalleled insights.
These results show that external parties consider us fun, friendly, and passionate professionals. Similarly, our internal members find us to be hard-working, fun, creative, and a great place to learn. Despite this great consensus, we detected a latent expectation from both internal and external parties for a bigger team in the near future to maximize our potential.
We believe The Acid Test is the vitamin for our business growth. The Acid Test is a feedback program that originated from an experiment by one of our interns in the Internship Program 2019 Batch 1. This program has been given to our clients, teams, and partners, whose feedback has provided us with unparalleled insights.
These results show that external parties consider us fun, friendly, and passionate professionals. Similarly, our internal members find us to be hard-working, fun, creative, and a great place to learn. Despite this great consensus, we detected a latent expectation from both internal and external parties for a bigger team in the near future to maximize our potential.
Based on the nature of our industry, key stakeholders, and our long-term goals, we went on to conduct an internal culture development program. This program not only empowers our rebranding activities but also supports our business in achieving these ambitions.
Based on the nature of our industry, key stakeholders, and our long-term goals, we went on to conduct an internal culture development program. This program not only empowers our rebranding activities but also supports our business in achieving these ambitions.
We believe The Acid Test is the vitamin for our business growth. The Acid Test is a feedback program which originated from an experiment by one of our interns in \\'; Internship Program 2019 Batch 1. The program has been given to our clients, teams, and partners—which results provided us with unparalleled insights.
These results show that external parties consider us as fun, friendly, and passionate professionals. In the same spirit, our internal members find us to be hard-working, fun, creative, and a great place to learn. Great consensus aside, we detected a latent expectation from both internal and external parties—expectations for a bigger team in the near future to maximize our potential.
Based on the nature of our industry, key stakeholders, and our long-term goals, we went on to conduct an internal culture development program. The program empowers our rebranding activities and supports our business to achieve these ambitions.
Based on the nature of our industry, key stakeholders, and our long-term goals, we went on to conduct an internal culture development program. This program not only empowers our rebranding activities but also supports our business in achieving these ambitions.
Based on the nature of our industry, key stakeholders, and our long-term goals, we went on to conduct an internal culture development program. This program not only empowers our rebranding activities but also supports our business in achieving these ambitions.
Roman’s Footprint
Roman’s Footprint
Roman’s Footprint
Roman’s Footprint
Roman’s Footprint
One interesting role of Cliens was called Anteambulo, meaning: clearing the path— helping patronus create opportunity—eliminate distractions and solve the problems which hinder their goals
One interesting role of Cliens was called Anteambulo, meaning: clearing the path— helping patronus create opportunity—eliminate distractions and solve the problems which hinder their goals
One interesting role of Cliens was called Anteambulo — literal meaning: clearing the path, means help patronus to create opportunity, or even eliminate distractions and solving the problems that hinder their goals.
One interesting role of Cliens was called Anteambulo, meaning: clearing the path—helping patronus create opportunity—eliminate distractions and solve the problems which hinder their goals
One interesting role of Cliens was called Anteambulo, meaning: clearing the path—helping patronus create opportunity—eliminate distractions and solve the problems which hinder their goals
*In Roman Patronage System, The Patronus (sponsor) worked together with Cliens (beneficiary), asking for their expertise in return for wealth and protection.
*In Roman Patronage System, The Patronus (sponsor) worked together with Cliens (beneficiary), asking for their expertise in return for wealth and protection.
*In Roman Patronage System, The Patronus (sponsor) was working together with Cliens (beneficiary) in reciprocity for wealth and protection and in return Cliens do their expertise.
*In Roman Patronage System, The Patronus (sponsor) worked together with Cliens (beneficiary), asking for their expertise in return for wealth and protection.
*In Roman Patronage System, The Patronus (sponsor) worked together with Cliens (beneficiary), asking for their expertise in return for wealth and protection.
Fruitful Patronus-Cliens collaborations may result in great inventions.
Fruitful Patronus-Cliens collaborations may result in great inventions.
Fruitful Patronus-Cliens collaborations may result with great inventions.
Fruitful Patronus-Cliens collaborations may result in great inventions.
Fruitful Patronus-Cliens collaborations may result in great inventions.
Martial (apart of his satirical), Leonardo da Vinci, Michelangelo, William Shakespeare, Ben Jonson, Mozart, Johannes Kepler, Blaise Pascal, and most other famous names with groundbreaking ideas their Patronus had.
Martial (apart of his satirical), Leonardo da Vinci, Michelangelo, William Shakespeare, Ben Jonson, Mozart, Johannes Kepler, Blaise Pascal, and most other famous names with groundbreaking ideas their Patronus had.
Martial (apart of his satirical), Leonardo da Vinci, Michelangelo, William Shakespeare, Ben Jonson, Mozart, Johannes Kepler, Blaise Pascal, and most famous names with groundbreaking ideas had Patronus.
Martial (apart of his satirical), Leonardo da Vinci, Michelangelo, William Shakespeare, Ben Jonson, Mozart, Johannes Kepler, Blaise Pascal, and most other famous names with groundbreaking ideas their Patronus had.
Martial (apart of his satirical), Leonardo da Vinci, Michelangelo, William Shakespeare, Ben Jonson, Mozart, Johannes Kepler, Blaise Pascal, and most other famous names with groundbreaking ideas their Patronus had.
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Tamansiswa’s Footprint
Tamansiswa’s Footprint
Tamansiswa’s Footprint
Tamansiswa’s Footprint
Tamansiswa’s Footprint
Ing ngarsa sung tulada ("The front-man is the role model”), Ing madya mangun karsa (“The middleman builds the spirit to create ideas and goals”), tut wuri handayani (“From the back providing constructive supports”)
Ing ngarsa sung tulada ("The front-man is the role model”), Ing madya mangun karsa (“The middleman builds the spirit to create ideas and goals”), tut wuri handayani (“From the back providing constructive supports”)
Ing ngarsa sung tulada ("The front-man provide model”), Ing madya mangun karsa (“The middleman build the spirit to create ideas and goals”), tut wuri handayani (“From the back provide constructive support”)
Ing ngarsa sung tulada ("The front-man is the role model”), Ing madya mangun karsa (“The middleman builds the spirit to create ideas and goals”), tut wuri handayani (“From the back providing constructive supports”)
Ing ngarsa sung tulada ("The front-man is the role model”), Ing madya mangun karsa (“The middleman builds the spirit to create ideas and goals”), tut wuri handayani (“From the back providing constructive supports”)
The three principles of Tamansiswa (Student Park), founded by Ki Hajar Dewantara, were inspired by the progressive pedagogical framework introduced by Maria Montessori (Italy). This framework was combined with local wisdom, called Patrap Triloka. This was the first education system to focus on character building in Indonesia, replacing the regular military approach with art. Similar shift happened in Greek 5 BCE, which ever since brought the most significant civilization leap.
Today, these principles remain relevant, and Ki Hajar Dewantara is treasured as The National Hero who fought for Indonesia's Independence through education.
The three principles of Tamansiswa (Student Park), founded by Ki Hajar Dewantara, were inspired by the progressive pedagogical framework introduced by Maria Montessori (Italy). This framework was combined with local wisdom, called Patrap Triloka. This was the first education system to focus on character building in Indonesia, replacing the regular military approach with art. Similar shift happened in Greek 5 BCE, which ever since brought the most significant civilization leap.
Today, these principles remain relevant, and Ki Hajar Dewantara is treasured as The National Hero who fought for Indonesia's Independence through education.
The three principles of Tamansiswa — can also mean Student Park, founded by Ki Hajar Dewantara, was inspired by the progressive education that introduced by Maria Montessori (Italy) and combined it with local wisdom, called Patrap Triloka. This was the first education system that focused on character building in Indonesia that replaced the military approach with art. Similar shifted happened in Greek 5 B.C.E. and brought the most significant civilization leap.
Today, the principles remain used and Ki Hajar Dewantara is known as National Hero who fought for Indonesia's Independence through education.
The three principles of Tamansiswa (Student Park), founded by Ki Hajar Dewantara, were inspired by the progressive pedagogical framework introduced by Maria Montessori (Italy). This framework was combined with local wisdom, called Patrap Triloka. This was the first education system to focus on character building in Indonesia, replacing the regular military approach with art. Similar shift happened in Greek 5 BCE, which ever since brought the most significant civilization leap.
Today, these principles remain relevant, and Ki Hajar Dewantara is treasured as The National Hero who fought for Indonesia's Independence through education.
The three principles of Tamansiswa (Student Park), founded by Ki Hajar Dewantara, were inspired by the progressive pedagogical framework introduced by Maria Montessori (Italy). This framework was combined with local wisdom, called Patrap Triloka. This was the first education system to focus on character building in Indonesia, replacing the regular military approach with art. Similar shift happened in Greek 5 BCE, which ever since brought the most significant civilization leap.
Today, these principles remain relevant, and Ki Hajar Dewantara is treasured as The National Hero who fought for Indonesia's Independence through education.
The future is built upon imagination and refinement of ideas.
The future is built upon imagination and refinement of ideas.
The future is built upon imagination and refinement of ideas.
The future is built upon imagination and refinement of ideas.
The future is built upon imagination and refinement of ideas.
Taking lessons from Retrofuturism, people’s imagination before the 20th century may have inspired our 21st-century internet-boom reality. What if it was the findings of the Renaissance which actually facilitated our present reality—and paved way for NASA, Nuclear Plantation, and many other technologies?
Taking lessons from Retrofuturism, people’s imagination before the 20th century may have inspired our 21st-century internet-boom reality. What if it was the findings of the Renaissance which actually facilitated our present reality—and paved way for NASA, Nuclear Plantation, and many other technologies?
Learning from Retrofuturistic, the imagination of people before the 20th century may inspire our 21st-century internet-boom reality. But, the findings of the Renaissance in Italy were what actually facilitate it and resulted with NASA, Nuclear Plantation, and so many technologies.
Taking lessons from Retrofuturism, people’s imagination before the 20th century may have inspired our 21st-century internet-boom reality. What if it was the findings of the Renaissance which actually facilitated our present reality—and paved way for NASA, Nuclear Plantation, and many other technologies?
Taking lessons from Retrofuturism, people’s imagination before the 20th century may have inspired our 21st-century internet-boom reality. What if it was the findings of the Renaissance which actually facilitated our present reality—and paved way for NASA, Nuclear Plantation, and many other technologies?
One Team
One Team
One Team
One Team
Collaboration
Collaboration
Collaboration
Collaboration
Problem Solver
Problem Solver
Problem Solver
Problem Solver
Problem Solver
Lifelong Learner
Lifelong Learner
Lifelong Learner
Lifelong Learner
Lifelong Learner
The interesting role of clearing the path can also be translated into:
The interesting role of clearing the path can also be translated into:
The interesting role of clearing the path can also be translated into:
The interesting role of clearing the path can also be translated into:
The interesting role of clearing the path can also be translated into:
The Karsa
The Karsa
The Karsa
The Karsa
Nothing's new under the sun. What Ki Hajar Dewantara brought for Indonesia has happened before in Greek and Italy. However, he further elaborated on the idea and created relevancies which transformed into Patrap Triloka. He might not be the Anteambulo, but his spirit of clearing the path for Indonesians was remarkable—and sadly forgotten.
His spirit aligns with \\'; DNA. Our DNA as Indonesians will bring back and relentlessly evolve the spirit of The Karsa. Having The Karsa in \\'; means:
1\ We are your collaboration partner in discovering meaningful brand experience, providing collaborators in creating opportunities, eliminating distractions and solving the problems which hinder the goals.
2\ We have the ideal spirit to continuously bolster \\'; DNA and grow with all collaborators to push the limits.
Nothing's new under the sun. What Ki Hajar Dewantara brought for Indonesia has happened before in Greek and Italy. However, he further elaborated on the idea and created relevancies which transformed into Patrap Triloka. He might not be the Anteambulo, but his spirit of clearing the path for Indonesians was remarkable—and sadly forgotten.
His spirit aligns with \\'; DNA. Our DNA as Indonesians will bring back and relentlessly evolve the spirit of The Karsa. Having The Karsa in \\'; means:
1\ We are your collaboration partner in discovering meaningful brand experience, providing collaborators in creating opportunities, eliminating distractions and solving the problems which hinder the goals.
2\ We have the ideal spirit to continuously bolster \\'; DNA and grow with all collaborators to push the limits.
Nothing's new under the sun. What Ki Hajar Dewantara brought for Indonesia has happened before in Greek and Italy. However, he further elaborated on the idea and created relevancies which transformed into Patrap Piloka. He might not be the Anteambulo, but his spirit of clearing the path for Indonesians was remarkable—and sadly forgotten.
His spirit aligns with \\'; DNA. Our DNA as Indonesians will bring back and relentlessly evolve the spirit of The Karsa. Having The Karsa in \\'; means:
1\ We are your collaboration partner in discovering meaningful brand experience, providing collaborators in creating opportunities, eliminating distractions and solving the problems which hinder the goals.
2\ We have the ideal spirit to continuously bolster \\'; DNA and grow with all collaborators to push the limits.
Nothing's new under the sun. What Ki Hajar Dewantara brought for Indonesia has happened before in Greek and Italy. However, he further elaborated on the idea and created relevancies which transformed into Patrap Triloka. He might not be the Anteambulo, but his spirit of clearing the path for Indonesians was remarkable—and sadly forgotten.
His spirit aligns with \\'; DNA. Our DNA as Indonesians will bring back and relentlessly evolve the spirit of The Karsa. Having The Karsa in \\'; means:
1\ We are your collaboration partner in discovering meaningful brand experience, providing collaborators in creating opportunities, eliminating distractions and solving the problems which hinder the goals.
2\ We have the ideal spirit to continuously bolster \\'; DNA and grow with all collaborators to push the limits.
Nothing's new under the sun. What Ki Hajar Dewantara brought for Indonesia has happened before in Greek and Italy. However, he further elaborated on the idea and created relevancies which transformed into Patrap Triloka. He might not be the Anteambulo, but his spirit of clearing the path for Indonesians was remarkable—and sadly forgotten.
His spirit aligns with \\'; DNA. Our DNA as Indonesians will bring back and relentlessly evolve the spirit of The Karsa. Having The Karsa in \\'; means:
1\ We are your collaboration partner in discovering meaningful brand experience, providing collaborators in creating opportunities, eliminating distractions and solving the problems which hinder the goals.
2\ We have the ideal spirit to continuously bolster \\'; DNA and grow with all collaborators to push the limits.
Karsa [Kar·sa] \'kar, sa\ noun: 1 strong will (Javanese), 2 one's soul energy — power, to push a human being having the intentions or will (Bahasa Indonesia), 3 the spirit to create ideas and achieve goals (Ki Hajar Dewantara), 4 the spirit to clear the path through ideas collaborations and shared goals (\\')
Karsa [Kar·sa] \'kar, sa\ noun: 1 strong will (Javanese), 2 one's soul energy — power, to push a human being having the intentions or will (Bahasa Indonesia), 3 the spirit to create ideas and achieve goals (Ki Hajar Dewantara), 4 the spirit to clear the path through ideas collaborations and shared goals (\\')
Sustaining Believe:
Sustaining Believe:
Sustaining Believe:
Sustaining Believe:
We’re treading paths under the sun—for a morning yet to be unlocked.
We’re treading paths under the sun—for a morning yet to be unlocked.
We’re treading paths under the sun—for a morning yet to be unlocked.
We’re treading paths under the sun—for a morning yet to be unlocked.
6 Values:
6 Values:
6 Values:
6 Values:
Trustworthy, Courage, Continuous Learning, Humility, Empathetic & Open-minded.
Trustworthy, Courage, Continuous Learning, Humility, Empathetic & Open-minded.
Trustworthy, Courage, Continuous Learning, Humility, Empathetic & Open-minded.
Trustworthy, Courage, Continuous Learning, Humility, Empathetic & Open-minded.
Sustaining System:
Sustaining System:
Career Programs
Career Programs
Career Programs
Career Programs
Talents Induction and Individual Growth Program
Talents Induction and Individual Growth Program
Talents Induction and Individual Growth Program
Talents Induction and Individual Growth Program
Talents Induction and Individual Growth Program
Periodic 1-on-1 & KPI Discussion
Periodic 1-on-1 & KPI Discussion
Periodic 1-on-1 & KPI Discussion
Periodic 1-on-1 & KPI Discussion
Related refreshment; daily application & internal campaign program
Related refreshment; daily application & internal campaign program
Related refreshment; daily application & internal campaign program
Related refreshment; daily application & internal campaign program
Symbol Development
Symbol Development
Symbol Development
Symbol Development
Simple, relevant, meaningful, robust anchor and as easy to remember in daily life
Simple, relevant, meaningful, robust anchor and as easy to remember in daily life
Criteria: Relevant & meaningful, strong anchor, as a recall tool in daily life, simple
Criteria: Relevant & meaningful, strong anchor, as a recall tool in daily life, simple
Criteria: Relevant & meaningful, strong anchor, as a recall tool in daily life, simple
One of Anteambulo Creations: The Vitruvian Man of Leonardo Da Vinci, a perfect dimension of human with Golden Ratio
One of Anteambulo Creations: The Vitruvian Man of Leonardo Da Vinci, a perfect dimension of human with Golden Ratio
One of Anteambulo Result: Vitruvian Man of Leonardo Da Vinci, a perfect human proportion with Golden Ratio
One of Anteambulo Creations: The Vitruvian Man of Leonardo Da Vinci, a perfect dimension of human with Golden Ratio
One of Anteambulo Creations: The Vitruvian Man of Leonardo Da Vinci, a perfect dimension of human with Golden Ratio
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\\'6
\\'6
\\'6
\\'6
The Karsa Values
The Karsa Values
The Karsa Values
The Karsa Values
The Karsa Values
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Functionality as the recall tool
Functionality as the recall tool
Functionality as the recall tool
Functionality as the recall tool
Functionality as the recall tool
The Karsa's Glove:
The Karsa's Glove:
The Karsa's Glove:
The Karsa's Glove:
The hand symbolizes hard work, collaboration, one team and learning. Each finger represents the \\' 6 values as a remembrance.
Last, The silhouette portrays \\'.
The hand symbolizes hard work, collaboration, one team and learning. Each finger represents the \\' 6 values as a remembrance.
Last, The silhouette portrays \\'.
The hand symbolizes hard work, collaboration, one team and learning. Each finger represents the \\' 6 values as a remembrance.
Last, The silhouette portrays \\'.
The hand symbolizes hard work, collaboration, one team and learning. Each finger represents the \\' 6 values as a remembrance.
Last, The silhouette portrays \\'.
The Karsa Symbol Implementation
The Karsa Symbol Implementation
The Karsa Symbol Implementation
The Karsa Symbol Implementation
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1
The Karsa
The Karsa
The spirit to clear the path through collaboration of ideas and shared visions.
The spirit to clear the path through collaboration of ideas and shared visions.
The spirit to clear the path through collaboration of ideas and shared visions.
The spirit to clear the path through collaboration of ideas and shared visions.
Represented by the back of the hand with thumb and ring finger pointing at each other.
Represented by the back of the hand with thumb and ring finger pointing at each other.
Represented by the back of the hand with thumb and ring finger pointing at each other.
Represented by the back of the hand with thumb and ring finger pointing at each other.
2
Trustworthy
We share mutual trusts—we are sincerely, fully accountable for every work we do, and we do upon it with virtue.
We share mutual trusts—we are sincerely, fully accountable for every work we do, and we do upon it with virtue.
We share mutual trusts—we are sincerely, fully accountable for every work we do, and we do upon it with virtue.
Represented by the palm as the foundation of every great collaboration.
Represented by the palm as the foundation of every great collaboration.
Represented by the palm as the foundation of every great collaboration.
3
Courageous
We speak bluntly—we point out the truth clearly, as precise as possible. We stand on the same page and objectively solve the right problems.
We speak bluntly—we point out the truth clearly, as precise as possible. We stand on the same page and objectively solve the right problems.
We speak bluntly—we point out the truth clearly, as precise as possible. We stand on the same page and objectively solve the right problems.
Represented by the forefinger.
Represented by the forefinger.
Represented by the forefinger.
4
Continuous Learning
We strive to push the bars—the wisdom of the middle finger, a voracious tenacity in the face of hurdles. As lifelong learners, we believe there are always better ways to do things. We move ahead by continuously finding problems and learning to solve them better.
We strive to push the bars—the wisdom of the middle finger, a voracious tenacity in the face of hurdles. As lifelong learners, we believe there are always better ways to do things. We move ahead by continuously finding problems and learning to solve them better.
We strive to push the bars—the wisdom of the middle finger, a voracious tenacity in the face of hurdles. As lifelong learners, we believe there are always better ways to do things. We move ahead by continuously finding problems and learning to solve them better.
Represented by the middle finger.
Represented by the middle finger.
Represented by the middle finger.
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Humility
We adopt the noble thinking—we put common goals and teamwork over personal missions. We learn more from those
around us when we set aside ourselves.
We adopt the noble thinking—we put common goals and teamwork over personal missions. We learn more from those around us when we set aside ourselves.
We adopt the noble thinking—we put common goals and teamwork over personal missions. We learn more from those around us when we set aside ourselves.
We adopt the noble thinking—we put common goals and teamwork over personal missions. We learn more from those around us when we set aside ourselves.
Represented by the little finger.
Represented by the little finger.
Represented by the little finger.
6
Empathetic & Open-minded
We pay attention to each member in our team—The Big
Picture begins with the smallest stroke: “What can I do now to support my team better?”
We pay attention to each member in our team—The Big Picture begins with the smallest stroke: “What can I do now to support my team better?”
We pay attention to each member in our team—The Big Picture begins with the smallest stroke: “What can I do now to support my team better?”
The thumb represents Empathetic and the ring finger represents Open-minded. They are bound to create great collaboration.
The thumb represents Empathetic and the ring finger represents Open-minded. They are bound to create great collaboration.
The thumb represents Empathetic and the ring finger represents Open-minded. They are bound to create great collaboration.
The Karsa Poster
The Karsa Poster
The Karsa in The Making Book
The Karsa in The Making Book
The Karsa in The Making Book
The Karsa in The Making Book
The book is designed to track the talent’s career
progress since early exposure. From The Karsa induction, individual goal setting, up to 1-on-1 KPI tracker. We track the talent’s progress on practicing The Karsa and executing their professional roles.
Visually, we designed the book to signify how every day is a work in progress towards whoever and whatever we aspire to become. Hence the flexibility to fill in the blanks accordingly.
The book is designed to track the talent’s career
progress since early exposure. From The Karsa induction, individual goal setting, up to 1-on-1 KPI tracker. We track the talent’s progress on practicing The Karsa and executing their professional roles.
Visually, we designed the book to signify how every day is a work in progress towards whoever and whatever we aspire to become. Hence the flexibility to fill in the blanks accordingly.
The book is designed to track the talent’s career progress since early exposure. From The Karsa induction, individual goal setting, up to 1-on-1 KPI tracker. We track the talent’s progress on practicing The Karsa and executing their professional roles.
Visually, we designed the book to signify how every day is a work in progress towards whoever and whatever we aspire to become. Hence the flexibility to fill in the blanks accordingly.
The book is designed to track the talent’s career progress since early exposure. From The Karsa induction, individual goal setting, up to 1-on-1 KPI tracker. We track the talent’s progress on practicing The Karsa and executing their professional roles.
Visually, we designed the book to signify how every day is a work in progress towards whoever and whatever we aspire to become. Hence the flexibility to fill in the blanks accordingly.
The book is designed to track the talent’s career progress since early exposure. From The Karsa induction, individual goal setting, up to 1-on-1 KPI tracker. We track the talent’s progress on practicing The Karsa and executing their professional roles.
Visually, we designed the book to signify how every day is a work in progress towards whoever and whatever we aspire to become. Hence the flexibility to fill in the blanks accordingly.
Internal
Internal
\\'
\\'
Sisiana Pradita
Sisiana Pradita
Wildan Ilham
Wildan Ilham
Photography
Photography
Fajar Apriyadi
Fajar Apriyadi
Stephanus Mering
Stephanus Mering
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Resonant Strategy Expertly Executed.
Resonant strategy expertly executed.
Resonant Strategy Expertly Executed.
Resonant Strategy Expertly Executed.
©2025—Indonesia
©2024—Indonesia
©2024—Indonesia
Jakarta
Jakarta
Jakarta
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