Wheelers After All
Wheelers After All
Wheelers After All
Rebranding \ Human on Wheels — 2022
Rebranding \ Human on Wheels — 2022
Rebranding \ Human on Wheels — 2022
Challenge
Challenge
Challenge
Challenge
Challenge
"They're not just a consultant; they truly embody professionalism. They handled our project with such care and a profound understanding of our needs. It felt like having a friend by our side who not only 'gets' us but also wholeheartedly supports our business growth."
"They're not just a consultant; they truly embody professionalism. They handled our project with such care and a profound understanding of our needs. It felt like having a friend by our side who not only 'gets' us but also wholeheartedly supports our business growth."
"They're not just a consultant; they truly embody professionalism. They handled our project with such care and a profound understanding of our needs. It felt like having a friend by our side who not only 'gets' us but also wholeheartedly supports our business growth."
"They're not just a consultant; they truly embody professionalism. They handled our project with such care and a profound understanding of our needs. It felt like having a friend by our side who not only 'gets' us but also wholeheartedly supports our business growth."
Nisa Arby
Founder of Human on Wheels
Nisa Arby
Founder of Human on Wheels
Nisa Arby
Founder of Human on Wheels
Nisa Arby
Founder of Human on Wheels
Insight
Insight
Insight
Idea
Idea
Idea
Delving deeper into the brand, initiated by women, HOW brings a unique perspective to the media. It aims to defy the notion of wheels as a 'big boy toy' by spotlighting more women. Amidst COVID-19, HOW empathized with the less fortunate around wheels and initiated a social program to enable fortunate wheelers to help those on the streets. Our discussions with HOW lead to a higher brand ambition, where HOW is not only providing a more humanist approach to content but also creating betterment for the future.
This aligns with the history of the wheel itself, considered one of the most organic human advancements in easing goods mobility through rotating axles and solid wood discs. Its design has evolved, but since its inception, it has brought betterment to human civilization, from functional to emotional impact.
Delving deeper into the brand, initiated by women, HOW brings a unique perspective to the media. It aims to defy the notion of wheels as a 'big boy toy' by spotlighting more women. Amidst COVID-19, HOW empathized with the less fortunate around wheels and initiated a social program to enable fortunate wheelers to help those on the streets. Our discussions with HOW lead to a higher brand ambition, where HOW is not only providing a more humanist approach to content but also creating betterment for the future.
This aligns with the history of the wheel itself, considered one of the most organic human advancements in easing goods mobility through rotating axles and solid wood discs. Its design has evolved, but since its inception, it has brought betterment to human civilization, from functional to emotional impact.
Delving deeper into the brand, initiated by women, HOW brings a unique perspective to the media. It aims to defy the notion of wheels as a 'big boy toy' by spotlighting more women. Amidst COVID-19, HOW empathized with the less fortunate around wheels and initiated a social program to enable fortunate wheelers to help those on the streets. Our discussions with HOW lead to a higher brand ambition, where HOW is not only providing a more humanist approach to content but also creating betterment for the future.
This aligns with the history of the wheel itself, considered one of the most organic human advancements in easing goods mobility through rotating axles and solid wood discs. Its design has evolved, but since its inception, it has brought betterment to human civilization, from functional to emotional impact.
Movement is an attitude that resonates between HOW as media, its key object ‘wheels’, and what its communities value. Hence, we envision HOW becoming a media movement, uniting communities around the road for a better experience and civilization building. The new direction for HOW as a brand is encapsulated in its essence 'Wheeler after all', which is also used as a brand tagline. It signifies togetherness, uniting everything around the brand's vision and its future, to join various conversations related to wheel-related issues. This approach positions HOW as a hub connecting wheelers for collaborative initiatives with impactful themes, covering Gender Equality, Welfare, ESG: Vehicle Diversification, Road Safety, Public Space, and other community interests. Those are just a few highlights of the strategy we are permitted to reveal. What’s next? Stay tuned for their upcoming content.
Logo
Logo
Logo
Colors
Colors
Colors
Colors
Our logo's primary color is a vibrant red, symbolizing our community's energetic and united spirit. This bold red gives our brand an iconic and memorable identity. We've paired it with classic white and black; white brings a clean, inviting feel, and black gives a sense of elegance and strength.
Our logo's primary color is a vibrant red, symbolizing our community's energetic and united spirit. This bold red gives our brand an iconic and memorable identity. We've paired it with classic white and black; white brings a clean, inviting feel, and black gives a sense of elegance and strength.
Our logo's primary color is a vibrant red, symbolizing our community's energetic and united spirit. This bold red gives our brand an iconic and memorable identity. We've paired it with classic white and black; white brings a clean, inviting feel, and black gives a sense of elegance and strength.
Our logo's primary color is a vibrant red, symbolizing our community's energetic and united spirit. This bold red gives our brand an iconic and memorable identity. We've paired it with classic white and black; white brings a clean, inviting feel, and black gives a sense of elegance and strength.
Visual Expression
Visual Expression
Visual Expression
Collateral
Social Media
Social Media
Social Media
Website
Website
Website
Human on Wheels
Werlynn
Andronikus Pratenta
Angela Merici
Angela Merici
Angela Merici
Indra Gunawan
Nisa Arby
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Al Ghiffari
Danu Karunia
Yohanes Adi
Yohanes Adi
Radhin Mazaya
Sheila Abigail
Sisiana Pradita
Wildan Ilham
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Resonant Strategy Expertly Executed.
Resonant strategy expertly executed.
Resonant Strategy Expertly Executed.
Resonant Strategy Expertly Executed.
©2023—Indonesia
©2024—Indonesia
©2024—Indonesia
Jakarta
Jakarta
Jakarta
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