The Happiness in Transcendence

The Happiness in Transcendence

The Happiness in Transcendence

The Happiness in Transcendence

The Happiness in Transcendence

Branding \ Monona —2015

Branding \ Monona —2015

Branding \ Monona —2015

Branding \ Monona —2015

Branding \ Monona —2015

Monona, a fashion brand, creates a curated style of high-quality and versatile pieces that answer every practical need. As a fresh fashion brand in the market, Monona aims to have an identity that is not only representative of its character but is also adaptable for any transient personalization. From this starting point, we created Monona's brand identity by combining the idea of time and meaning—capped by the brand’s belief in 'Mono No Aware' as its fleeting stepping stone.

Monona, a fashion brand, creates a curated style of high-quality and versatile pieces that answer every practical need. As a fresh fashion brand in the market, Monona aims to have an identity that is not only representative of its character but is also adaptable for any transient personalization. From this starting point, we created Monona's brand identity by combining the idea of time and meaning—capped by the brand’s belief in 'Mono No Aware' as its fleeting stepping stone.

Monona, a fashion brand, creates a curated style of high-quality and versatile pieces that answer every practical need. As a fresh fashion brand in the market, Monona aims to have an identity that is not only representative of its character but is also adaptable for any transient personalization. From this starting point, we created Monona's brand identity by combining the idea of time and meaning—capped by the brand’s belief in 'Mono No Aware' as its fleeting stepping stone.

Monona, a fashion brand, creates a curated style of high-quality and versatile pieces that answer every practical need. As a fresh fashion brand in the market, Monona aims to have an identity that is not only representative of its character but is also adaptable for any transient personalization. From this starting point, we created Monona's brand identity by combining the idea of time and meaning—capped by the brand’s belief in 'Mono No Aware' as its fleeting stepping stone.

Monona, a fashion brand, creates a curated style of high-quality and versatile pieces that answer every practical need. As a fresh fashion brand in the market, Monona aims to have an identity that is not only representative of its character but is also adaptable for any transient personalization. From this starting point, we created Monona's brand identity by combining the idea of time and meaning—capped by the brand’s belief in 'Mono No Aware' as its fleeting stepping stone.

Brand Workshop Summary

Brand Workshop Summary

Brand Workshop Summary

Brand Workshop Summary

Brand Workshop Summary

Monona is inspired by the Japanese concept of Mono No Aware, which interestingly aligns with the very nature of fashion: it always comes and goes, never settling down. Still, the promise of Monona is actually the opposite of Mono No Aware. It offers long-lasting, reliable quality with the lowest maintenance.

Monona is inspired by the Japanese concept of Mono No Aware, which interestingly aligns with the very nature of fashion: it always comes and goes, never settling down. Still, the promise of Monona is actually the opposite of Mono No Aware. It offers long-lasting, reliable quality with the lowest maintenance.

Monona is inspired by the Japanese concept of Mono No Aware, which interestingly aligns with the very nature of fashion: it always comes and goes, never settling down. Still, the promise of Monona is actually the opposite of Mono No Aware. It offers long-lasting, reliable quality with the lowest maintenance.

Monona is inspired by the Japanese concept of Mono No Aware, which interestingly aligns with the very nature of fashion: it always comes and goes, never settling down. Still, the promise of Monona is actually the opposite of Mono No Aware. It offers long-lasting, reliable quality with the lowest maintenance.

Monona is inspired by the Japanese concept of Mono No Aware, which interestingly aligns with the very nature of fashion: it always comes and goes, never settling down. Still, the promise of Monona is actually the opposite of Mono No Aware. It offers long-lasting, reliable quality with the lowest maintenance.

The Transcendent

The Transcendent

The Transcendent

The Transcendent

The Transcendent

Wear

Wear

Wear

Wear

Wear

The Brand Story

The Brand Story

The Brand Story

The Brand Story

The Brand Story

Monona will be the lasting curated pieces of fashion amidst reoccurring fashion trends that only stay for a moment. Doesn’t matter how many times they come and go around you, your Monona pieces will remain, as good as you first wore.

Monona will be the lasting curated pieces of fashion amidst reoccurring fashion trends that only stay for a moment. Doesn’t matter how many times they come and go around you, your Monona pieces will remain, as good as you first wore.

Monona will be the lasting curated pieces of fashion amidst reoccurring fashion trends that only stay for a moment. Doesn’t matter how many times they come and go around you, your Monona pieces will remain, as good as you first wore.

Monona will be the lasting curated pieces of fashion amidst reoccurring fashion trends that only stay for a moment. Doesn’t matter how many times they come and go around you, your Monona pieces will remain, as good as you first wore.

Monona will be the lasting curated pieces of fashion amidst reoccurring fashion trends that only stay for a moment. Doesn’t matter how many times they come and go around you, your Monona pieces will remain, as good as you first wore.

The Brand Identity

The Brand Identity

The Brand Identity

The Brand Identity

The Brand Identity

Utilizing its keywords: Momentary, Reoccurring, Lasting, High-Quality, we created a logotype to visualize this concept.

Utilizing its keywords: Momentary, Reoccurring, Lasting, High-Quality, we created a logotype to visualize this concept.

Utilizing its keywords: Momentary, Reoccurring, Lasting, High-Quality, we created a logotype to visualize this concept.

Utilizing its keywords: Momentary, Reoccurring, Lasting, High-Quality, we created a logotype to visualize this concept.

Utilizing its keywords: Momentary, Reoccurring, Lasting, High-Quality, we created a logotype to visualize this concept.

As 'O' is the symbol of time-bound in the MONONA logotype, in the context of Mono No Aware, the understanding of impermanent reality is always rewarded by meaningful contentedness and gentle thoughts, such as 'thank you for coming into my life.' It appreciates what comes with a melancholic 'hi,' knowing there will be a time to say goodbye.

Therefore, we transformed the 'O' into two writable text clouds, where you can write anything, from calligraphy to emojis—your own personalization.

As 'O' is the symbol of time-bound in the MONONA logotype, in the context of Mono No Aware, the understanding of impermanent reality is always rewarded by meaningful contentedness and gentle thoughts, such as 'thank you for coming into my life.' It appreciates what comes with a melancholic 'hi,' knowing there will be a time to say goodbye.

Therefore, we transformed the 'O' into two writable text clouds, where you can write anything, from calligraphy to emojis—your own personalization.

As 'O' is the symbol of time-bound in the MONONA logotype, in the context of Mono No Aware, the understanding of impermanent reality is always rewarded by meaningful contentedness and gentle thoughts, such as 'thank you for coming into my life.' It appreciates what comes with a melancholic 'hi,' knowing there will be a time to say goodbye.

Therefore, we transformed the 'O' into two writable text clouds, where you can write anything, from calligraphy to emojis—your own personalization.

As 'O' is the symbol of time-bound in the MONONA logotype, in the context of Mono No Aware, the understanding of impermanent reality is always rewarded by meaningful contentedness and gentle thoughts, such as 'thank you for coming into my life.' It appreciates what comes with a melancholic 'hi,' knowing there will be a time to say goodbye.

Therefore, we transformed the 'O' into two writable text clouds, where you can write anything, from calligraphy to emojis—your own personalization.

As 'O' is the symbol of time-bound in the MONONA logotype, in the context of Mono No Aware, the understanding of impermanent reality is always rewarded by meaningful contentedness and gentle thoughts, such as 'thank you for coming into my life.' It appreciates what comes with a melancholic 'hi,' knowing there will be a time to say goodbye.

Therefore, we transformed the 'O' into two writable text clouds, where you can write anything, from calligraphy to emojis—your own personalization.

Brand Primary Colors

Brand Primary Colors

Brand Primary Colors

Brand Primary Colors

Brand Primary Colors

Write-able Template

Write-able Template

Write-able Template

Write-able Template

Write-able Template