Collab in Motion ↦ SAKASpace Branding

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Collab in Motion

Branding \ SAKASpace — 2017

SakaSpace is a production studio in Indonesia which offers collaborative audio-visual based projects with end-to-end services. Dedicated to give the best creative solution, SakaSpace optimizes one’s audio-visual experience. Its clients vary from multinational established companies to local startups (e.g. Dunhill, Blibli.com, Tolak Angin, etc.).

SAKASpace aims to have a brand identity fully representative of its DNA as well as collaborative nature in the audio-visual field. Inspired by the movie projection device, we shape the SAKA characters to be seen as a reliable platform to project A-Quality audio-visuals. Utilizing the typography of its name, SAKA, we create a dynamic logotype through its extended light from the ‘K’. This visual system aims to support their ever-changing needs and opportunities in the future.

SAKASpace aims to have a brand identity fully representative of its DNA as well as collaborative nature in the audio-visual field. Inspired by the movie projection device, we shape the SAKA characters to be seen as a reliable platform to project A-Quality audio-visuals.

Utilizing the typography of its name, SAKA, we create a dynamic logotype through its extended light from the ‘K’. This visual system aims to support their ever-changing needs and opportunities in the future.

Brand Workshop Summary

Branding activities to support the business:

Representative of SAKA’s identity to support its perceived quality as a reliable choice within its category.

Hence, we showcase SAKA’s visual identity in a solid, minimalist modern way, instead of a more playful one—heavily infused with dynamic identity system to promote opportunity for collaborations.

Representative of SAKA’s identity to support its perceived quality as a reliable choice within its category.

Hence, we showcase SAKA’s visual identity in a solid, minimalist modern way, instead of a more playful one—heavily infused with dynamic identity system to promote opportunity for collaborations.

The 'A' Projector

The Brand Identity

We see SAKA’s character as a destination for brands in need of low-risk, reliable hands to solve their audio-visual project.

We use Extended Sans Serif to maintain its minimalist, modern, and solid character with a spark of edginess. The projection purveys dynamic sense and can be extended to showcase its services.

Key Visual

We came up with an idea of showcasing their range of industry, seen through accented spotlights. To raise awareness of SAKA’s services, this showcase combines a sense of confidence and dynamic functionality into one aesthetic visual.