“Who’s your beauty standard in person?”
“ME”
Embracing The Kindness for Indonesians
Limited Edition Packaging \ AQUA — 2017
Founded in 1973, AQUA is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration. As a manifestation of its vision and commitments to the responsible management of its operation, AQUA developed the initiative roots back to the idea from Danone’s founder himself, Antoine Ridboud, about Dual Commitment—prioritizing the balance between business and social success.
Through #RangkulKebaikan (read: #EmbracingTheKindness) campaign, AQUA partnered with numerous designers and agencies to create 50,000 collectible bottles adorned with patterns that represent Indonesia. The revenue of those bottles will be donated to increase the education access of Indonesian children in remote areas.
Founded in 1973, AQUA is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration. As a manifestation of its vision and commitments to the responsible management of its operation, AQUA developed the initiative roots back to the idea from Danone’s founder himself, Antoine Ridboud, about Dual Commitment—prioritizing the balance between business and social success.
Through #RangkulKebaikan (read: #EmbracingTheKindness) campaign, AQUA partnered with numerous designers and agencies to create 50,000 collectible bottles adorned with patterns that represent Indonesia. The revenue of those bottles will be donated to increase the education access of Indonesian children in remote areas.
Founded in 1973, AQUA is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration. As a manifestation of its vision and commitments to the responsible management of its operation, AQUA developed the initiative roots back to the idea from Danone’s founder himself, Antoine Ridboud, about Dual Commitment—prioritizing the balance between business and social success.
Through #RangkulKebaikan (read: #EmbracingTheKindness) campaign, AQUA partnered with numerous designers and agencies to create 50,000 collectible bottles adorned with patterns that represent Indonesia. The revenue of those bottles will be donated to increase the education access of Indonesian children in remote areas.
Founded in 1973, AQUA is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration. As a manifestation of its vision and commitments to the responsible management of its operation, AQUA developed the initiative roots back to the idea from Danone’s founder himself, Antoine Ridboud, about Dual Commitment—prioritizing the balance between business and social success.
Through #RangkulKebaikan (read: #EmbracingTheKindness) campaign, AQUA partnered with numerous designers and agencies to create 50,000 collectible bottles adorned with patterns that represent Indonesia. The revenue of those bottles will be donated to increase the education access of Indonesian children in remote areas.
Founded in 1973, AQUA is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration. As a manifestation of its vision and commitments to the responsible management of its operation, AQUA developed the initiative roots back to the idea from Danone’s founder himself, Antoine Ridboud, about Dual Commitment—prioritizing the balance between business and social success.
Through #RangkulKebaikan (read: #EmbracingTheKindness) campaign, AQUA partnered with numerous designers and agencies to create 50,000 collectible bottles adorned with patterns that represent Indonesia. The revenue of those bottles will be donated to increase the education access of Indonesian children in remote areas.
Situational Overview
Indonesia’s diversities remain deeply rooted and naturally inherited by its descendants throughout generations. It creates a strong identity of beautiful, authentically diverse Indonesia.
Indonesia’s diversities remain deeply rooted and naturally inherited by its descendants throughout generations. It creates a strong identity of beautiful, authentically diverse Indonesia.
Back to The Root
Back to the Root
It’s easy to look back and notice similarities among the diversities; ethnic wisdom becomes driving force in its authentic pattern. The force that embodies hope and wishes for lives well lived.
We aim to capture this “embracing kindness” by creating a series of patterns that represent hope and wishes from different Indonesia culture—Java, Sumatera, Bali, and Kalimantan. Combining the patterns with every geometric, organic, and humanist object into a colorful and contemporary look.
The Patterns
1— Sumatera
2— Balinese
3— Kalimantan
4— Javanese
Sumatera Pattern
The first one is the representation of Sumatra culture—inspired by the mix of the iconic Rumah Gadang from Padang and Sumatra's Patterns.
The first one is the representation of Sumatra culture—inspired by the mix of the iconic Rumah Gadang from Padang and Sumatra's Patterns.
Rumah Gadang
A well-known house from West Sumatra, embedded with a unique characteristic in rooftops which resemble horns of buffalo.
Represents a strong principle to uphold communal life, togetherness, and solidarity.
A well-known house from West Sumatra, embedded with a unique characteristic in rooftops which resemble horns of buffalo.
Represents a strong principle to uphold communal life, togetherness, and solidarity.
Minang Pattern
Minang Pattern
Minang Pattern
Looks like a horn of buffalo as a representation of harmony.
Looks like a horn of buffalo as a representation of harmony.
Bali Pattern
The second pattern is a representation of the ever-alluring and irresistible beauty of Bali. The 'Barong' is shaped by Balinese patterns, inspired by robust artistic spirit and artifacts.
Pura Ulun Danu Bratan
Pura Ulun Danu Bratan
Pura Ulun Danu Bratan
The place of worship for the adherents of Balinese Hinduism, symbolizing the beauty of harmonious life in Bali.
The place of worship for the adherents of Balinese Hinduism, symbolizing the beauty of harmonious life in Bali.
The place of worship for the adherents of Balinese Hinduism, symbolizing the beauty of harmonious life in Bali.
Barong
Barong
Barong
A famous mythical figure from Bali, the king of the spirits, leader of the hosts of good. Symbolizing virtue or dharma.
A famous mythical figure from Bali, the king of the spirits, leader of the hosts of good. Symbolizing virtue or dharma.
Kalimantan Pattern
Our third pattern is derived from Kalimantan. It is delicately crafted from the tail-feathers of Kalimantan's famous endemic fauna, the Enggang Bird—combined with the ornaments of Dayak motif.
Dayak Pattern
Dayak Pattern
Dayak Pattern
The symbol of spirits, gods, and circles of life. Aspiration for a beautiful life, where one's soul flows to the stream of its surroundings.
The symbol of spirits, gods, and circles of life. Aspiration for a beautiful life, where one's soul flows to the stream of its surroundings.
The Enggang Bird
The Enggang Bird
A famous fauna in Kalimantan, the symbol of peace and unity.
Java Pattern
Inspired by Javanese batik technique, we combine basic handmade batik pattern—as on the beautiful Javanese temples—with the more contemporary printed pattern.
Flower Pattern
Flower Pattern
Flower Pattern
The symbol of happiness
Candi Temple
Candi Temple
Candi Temple
The place of worship for the gods and glorification for the Buddha. Symbolizing the supreme spirit that continuously oversees and protects us from harm.
The place of worship for the gods and glorification for the Buddha. Symbolizing the supreme spirit that continuously oversees and protects us from harm.
Lotus Flower
Lotus Flower
The symbol of eternity and luck.
AQUA
Upon Request
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Sisiana Pradita
Wildan Ilham
Photography
Dimas Danu
Fajar Apriyadi
Stephanus Mering
Ulfaah Nurzaakiah
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Resonant Strategy Expertly Executed.
Resonant strategy expertly executed.
Resonant Strategy Expertly Executed.
Resonant Strategy Expertly Executed.
©2023—Indonesia
©2024—Indonesia
©2024—Indonesia
Jakarta
Jakarta
Jakarta
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