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SAKASpace
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Branding
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Year
2017
Industry
Agency
Scope of Work
Brand Audit \ Brand Positioning & Narrative \ Brand Architecture \ Visual Identity \ Brand Guideline \ UI Website '
SAKASpace aims to have a brand identity fully representative of its DNA as well as its collaborative nature in the audio-visual field. Inspired by the movie projection device, we shaped the SAKA characters to be seen as a reliable platform for projecting A-Quality audio-visuals. Utilizing the typography of its name, SAKA, we created a dynamic logotype through the extended light from the 'K'. This visual system aims to support their ever-changing needs and opportunities in the future.
SAKASpace is a production studio in Indonesia that offers collaborative audio-visual-based projects with end-to-end services. Dedicated to providing the best creative solutions, SakaSpace optimizes audio-visual experiences. Its clients range from multinational established companies to local startups (e.g., Dunhill, Blibli.com, Tolak Angin, etc.).
Representative of SAKA's identity, it supports its perceived quality as a reliable choice within its category. Hence, we showcase SAKA's visual identity in a solid, minimalist, modern way, instead of a more playful one—infused heavily with a dynamic identity system to promote opportunities for collaborations.
We view SAKA's character as a destination for brands in need of low-risk, reliable hands to solve their audio-visual projects.
We use Extended Sans Serif to maintain its minimalist, modern, and solid character with a spark of edginess. The projection conveys a dynamic sense and can be extended to showcase its services.
We came up with an idea of showcasing their range of industry, seen through accented spotlights. To raise awareness of SAKA’s services, this showcase combines a sense of confidence and dynamic functionality into one aesthetic visual.
SAKASpace
Fahmi Siddiq
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Sisiana Pradita
Wildan Ilham
Others
Dimas Danu Wihardja
Ivan Adhitya Multriadi
Stephanus Mering
Syarif Hidayatullah
Ulfaah Nurzaakiah