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Indonesian Film Festival
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Branding and Key Visual Development
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Year
2015
Industry
Event
Scope of Work
Brand Expression \ Event Collaterals \ User Interface \ Editorial \ Key Visuals '
The main idea of our rebranding proposal lies in the following statement of: 'I am Indonesia, I am Bhinneka Tunggal Ika'. The key visuals for the upcoming annual event explore the wonders of Indonesia under the idea 'I am Bhinneka Tunggal Ika'. This idea encourages Australians to discover Indonesia more as IFF purveys it, piece by piece, year by year. The more diversities it displays, the more diversities united by Indonesia are uncovered, creating a unique identity form.
Indonesian Film Festival (IFF) is a non-profit organization established in 2017. Its main activities include screening a top range of Indonesian movies in Australia, promoting local awareness of Indonesia’s culture diversity, and advancing the country’s screen culture in international market. To date, IFF has captivated great interests of Australians.
Indonesian Film Festival (IFF) was established organically through annual Indonesian movie screening activities. With thematic visuals changing every year’s celebration, IFF visual identity remains inconsistent. The project mandate is mainly to pinpoint the design of IFF visual identity in tandem with the event identity of IFF's 11th annual screening in 2016.
The Brand Concept & System
IFF is a piece of Indonesia in Australia that spreads the story and perspective deeper than Australians can glimpse solely through movies. More than culture, it explores the social dynamic within—true colors of Bhinneka Tunggal Ika, painted on the canvas of numerous diversities. Sometimes, the gems hidden behind certain brushes and perspectives are still unknown even to native Indonesians.
It is inspired by the subtle elements of Indonesia's cultural visuals, which are then reworked into a generative module that can easily be shaped into any kind of visuals, including the ever-diverse Indonesian ornaments and patterns. This system invites surprise and flexibility across all media, while always unified through visual language. The aim is simple: to enable a diverse long run application with open-ended possibilities.
The Brand Identity
Utilizing the generative module, the brand identity shape was inspired by Indonesian ornaments—simplified into a square basic shape engulfing the ‘I’ letter which stands for both IFF/I am/Indonesia.
The Logotype
Logotype stands as a contemporary humanist sans with a geometrical structure that has continuity with the main logo.
Key Visual
Indonesian rich culture is not only displayed in Batik, Wayang, or ancient temples. Indonesia’s beauty is also evident in the more exotic ornaments which are still largely undiscovered by foreigners. By utilizing the random generative shapes that we have, we create Indonesian ornament as the main visuals of the 11th annual IFF identity event.
Display Typeface
The alphabet and numerical characters are expressions based on a modular system, created by simplifying the shapes of Indonesian patterns.
Indonesian Film Festival
Upon Request
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Sisiana Pradita
Wildan Ilham
Others
Dimas Wihardja
Fajar Apriyadi
Stephanus Mering