➺BRIDGING THE GAP:

➺BRIDGING THE GAP:

\ R E \ F O R M ' OUR FUTURE

\ R E \ F O R M ' OUR FUTURE

Lectures often struggle with a big challenge: they have many students to teach and a lot of subjects to cover, but not enough time to delve deeply into each area. This leads to a wide-ranging curriculum that lacks the depth needed for specific job skills.

In the work world, this often results in a gap between what students learn and what they need to do in their jobs. Industry practitioners sometimes find themselves teaching new team members the basics from the ground up. They might even feel that the education system did not prepare these newcomers well enough. However, the challenges that lecturers face in giving students a real sense of the working world are not always visible from within the confines of a college.

Lectures often struggle with a big challenge: they have many students to teach and a lot of subjects to cover, but not enough time to delve deeply into each area. This leads to a wide-ranging curriculum that lacks the depth needed for specific job skills.

In the work world, this often results in a gap between what students learn and what they need to do in their jobs. Industry practitioners sometimes find themselves teaching new team members the basics from the ground up. They might even feel that the education system did not prepare these newcomers well enough. However, the challenges that lecturers face in giving students a real sense of the working world are not always visible from within the confines of a college.

Students, who should be actively figuring out their career paths, often find themselves unsure of which direction to go. They sometimes do not get a clear picture of what their future jobs might look like, making it hard for them to know which skills to focus on while they are still in college. As a result, some graduates feel unprepared and irrelevant in their first jobs, thinking their time at college was wasted.

Instead of asking who needs to change, we decided to take a different approach. We are developing a program called '\RE\FORM' to accelerate the solution of this problem, especially for those aspiring to be brand consultants. It is crucial for us, because we know that the future of our industry depends on the new talent coming in.

Students, who should be actively figuring out their career paths, often find themselves unsure of which direction to go. They sometimes do not get a clear picture of what their future jobs might look like, making it hard for them to know which skills to focus on while they are still in college. As a result, some graduates feel unprepared and irrelevant in their first jobs, thinking their time at college was wasted.

Instead of asking who needs to change, we decided to take a different approach. We are developing a program called '\RE\FORM' to accelerate the solution of this problem, especially for those aspiring to be brand consultants. It is crucial for us, because we know that the future of our industry depends on the new talent coming in.

➺UNVEILING \ R E \ F O R M '

➺UNVEILING
\ R E \ F O R M '

We have noticed that industry practitioners often do not have enough time to create comprehensive internship programs; therefore, we have taken additional steps in developing ours. Typical internships usually focus on practical work and mentoring but lack a deeper learning approach for adults, known as Andragogy (the art and science of helping adults learn). While hands-on experience is important, it often does not fully prepare new talent to think critically about the field's horizon. Hence,
\ R E \ F O R M ' transcends typical internships. We designed it based on discussions with academicians*, college students*, graduates*, and industry practitioners to understand their challenges and aspirations.

*University of Indonesia, Gadjah Mada University, BINUS University, and PETRA University

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\ R E \ F O R M '
COMBINES THE ANDRAGOGY APPROACH WITH PRACTICAL SKILLS AS ITS FOUNDATION, SPECIFICALLY PREPARING NEW TALENT FOR CAREERS IN BRAND CONSULTANCY. OUR GOAL IS TO HELP FUTURE CONSULTANTS NOT JUST PERFORM THEIR JOBS, BUT TO TRULY DEEPEN THEIR UNDERSTANDING AND EXCEL IN THEIR FIELD.

\ R E \ F O R M '
CORE FRAMEWORK

\ R E \ F O R M '
CORE FRAMEWORK

WHAT WE OFFER YOU

Training Classes
Doing high responsibility tasks without clear direction on the objective is confusing. It is hard to improve because the indicator of improvement is not in your awareness. Hence, the periodical training classes is here to prepare you to perform well on your real tasks and widen your awareness towards your field. Over time, as you expand your involvement in our projects, your responsibility and ownership of a brand will quickly grow.

Continuous growth
We are passionate about your growth. We will make sure you receive both training and regular feedback to improve your knowledge/skills from your supervisor and others through coaching and mentoring.

Dynamic and respectful work environment
We live our Purpose, Values, and Principles in our internal culture daily. We value every individual and encourage personal initiatives promoting agility and inclusive healthy co-worker relationships.

Dynamic and respectful
work environment

We live our Purpose, Values, and Principles in our internal culture daily. We value every individual and encourage personal initiatives promoting agility and inclusive healthy co-worker relationships.

BRAND STRATEGIST INTERN

BRAND STRATEGIST INTERN

Job Description

Conduct in-depth primary and secondary research, including market analysis, competitor analysis, customer interviews, and other relevant sources to understand market dynamics and trends.

Collaborate with cross-functional teams, including marketing, design, and content, to develop cohesive and effective brand strategies.

Analyze research data to identify patterns, insights, and opportunities for brand positioning and development.

Develop brand narratives, messaging frameworks, and strategic plans that clearly articulate the brand's identity, value proposition, and differentiation.

Present findings and strategic recommendations to clients and internal stakeholders effectively.

Requirement

Major in Communication, Anthropology, or Business.

Communication/Anthropology/ Business major.

Demonstrated leadership which enabled business results.

Demonstrated leadership which enabled business results.

Strong research skills and strategic thinking.

Excellent communication skills and ability to work collaboratively with others.

BRAND DESIGNER INTERN

Job Description

Guide the vision and strategy behind a brand by developing the brand visual identity, design, and driving innovation as possible.

Derive insights from brand strategy to execute visual development and design brand experience that will continue to grow the brand profitably.

Be fearless to push your ideas, taking smart risks, and innovating.

Requirement

Major in Visual Communication Design.

Demonstrated leadership that has enabled business results.

Strong strategic and design thinking.

Excellent communication skills and ability to work collaboratively with others.

RECRUITMENT
PROCESS IN 3 STEPS

\\' believes that ‘man to fit job’ is an important stepping stone for meaningful professional and personal growth. In order to help you to grow better with us in the future we have the following process for this job role:

At \\', we believe that the growth and development of our team members, both professionally and personally, is paramount to our success. We recognize that our success is built on the collective efforts, and we are humbled by our team dedication and hard work. Therefore, we are committed to put our internal culture as the foundation of our team dynamic.

Our internal culture, The Karsa, has been our guiding light since day one. The Karsa reminds us to treat every team member as a valued partner, with their own unique set of skills and potential. We strive to create an environment that fosters collaboration, creativity, and innovation, where everyone is encouraged to explore their abilities and take on new challenges.

We invite you to join us at \\', where we work together to achieve great things and create a brighter future. Together, we can make a difference and contribute to something bigger than ourselves.

\\' believes that ‘man to fit job’ is an important stepping stone for meaningful professional and personal growth. In order to help you to grow better with us in the future we have the following process for this job role:

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Step 1 ↦
Application Form

This is an official form given to you to show your intention for this job role. We use Google Form to ensure your easy accessibility and familiarity with the form. However, we highly recommend you use your computer/laptop with a good internet connection. In order to fill this form you may prepare 15 minutes of your time in a conducive environment. Only selected candidates will be contacted for the next process.

At \\', we believe that the growth and development of our team members, both professionally and personally, is paramount to our success. We recognize that our success is built on the collective efforts, and we are humbled by our team dedication and hard work. Therefore, we are committed to put our internal culture as the foundation of our team dynamic.

Our internal culture, The Karsa, has been our guiding light since day one. The Karsa reminds us to treat every team member as a valued partner, with their own unique set of skills and potential. We strive to create an environment that fosters collaboration, creativity, and innovation, where everyone is encouraged to explore their abilities and take on new challenges.

We invite you to join us at \\', where we work together to achieve great things and create a brighter future. Together, we can make a difference and contribute to something bigger than ourselves.

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Step 2 ↦
Bogus Task

We will share a bogus brief to be solved within maximum 7 days with the selected candidates. You may answer the brief by submitting a deck consisting of research, analysis, and recommendation to the problem given in the task.

At \\', we believe that the growth and development of our team members, both professionally and personally, is paramount to our success. We recognize that our success is built on the collective efforts, and we are humbled by our team dedication and hard work. Therefore, we are committed to put our internal culture as the foundation of our team dynamic.

Our internal culture, The Karsa, has been our guiding light since day one. The Karsa reminds us to treat every team member as a valued partner, with their own unique set of skills and potential. We strive to create an environment that fosters collaboration, creativity, and innovation, where everyone is encouraged to explore their abilities and take on new challenges.

We invite you to join us at \\', where we work together to achieve great things and create a brighter future. Together, we can make a difference and contribute to something bigger than ourselves.

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Step 3 ↦
Online Interview

If your deck is selected by our team, you will have an opportunity to present your deck to our team. In this session, you will also have the opportunity to conduct a deeper conversation with both of them about your job role.

At \\', we believe that the growth and development of our team members, both professionally and personally, is paramount to our success. We recognize that our success is built on the collective efforts, and we are humbled by our team dedication and hard work. Therefore, we are committed to put our internal culture as the foundation of our team dynamic.

Our internal culture, The Karsa, has been our guiding light since day one. The Karsa reminds us to treat every team member as a valued partner, with their own unique set of skills and potential. We strive to create an environment that fosters collaboration, creativity, and innovation, where everyone is encouraged to explore their abilities and take on new challenges.

We invite you to join us at \\', where we work together to achieve great things and create a brighter future. Together, we can make a difference and contribute to something bigger than ourselves.

If your deck is selected by our team, you will have an opportunity to present your deck to our team. In this session, you will also have the opportunity to conduct a deeper conversation with both of them about your job role.

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Result
Announcement

Your results will be communicated to you through an official email from associate@workbyw.com.

At \\', we believe that the growth and development of our team members, both professionally and personally, is paramount to our success. We recognize that our success is built on the collective efforts, and we are humbled by our team dedication and hard work. Therefore, we are committed to put our internal culture as the foundation of our team dynamic.

Our internal culture, The Karsa, has been our guiding light since day one. The Karsa reminds us to treat every team member as a valued partner, with their own unique set of skills and potential. We strive to create an environment that fosters collaboration, creativity, and innovation, where everyone is encouraged to explore their abilities and take on new challenges.

We invite you to join us at \\', where we work together to achieve great things and create a brighter future. Together, we can make a difference and contribute to something bigger than ourselves.

FINAL SUBMISSION:
FEBRUARY 2ND, 2024

PROGRAM ROLL-OUT:
FEBRUARY 12TH—JULY 26TH 2024

FAQ

Q: Who is eligible to apply for the program?
↦A: Open to everyone under 25 with a passion and clear goals in this field.

Q: How long will this program be?
↦A: A transformative 6-month journey.

Q: Can I use this program to get internship credit?
↦A: Need credit? Just tell us.

Q: Can the program lead to full-time employment?
↦A: Impress us, and you might just land a full-time gig.

Q: Is the program online or offline?
↦A: Dive deep with offline, hands-on learning at our South Jakarta (Indonesia) office.

\\'

\\'

\\'

Resonant strategy expertly executed.

Resonant strategy expertly executed.

Resonant strategy expertly executed.

Resonant strategy expertly executed.

©2023Indonesia

©2023Indonesia

©2023Indonesia

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