“Who’s your beauty standard in person?”

“ME”

Beauty is Healthy

Beauty is Healthy

Beauty is Healthy

Beauty is Healthy

Branding \ ZapBeauty — 2017

Branding \ ZapBeauty — 2017

Branding \ ZapBeauty — 2017

ZAPBeauty is a beauty brand that offers both skincare and cosmetic products. The skincare line focuses on daily products that maintain healthier-looking skin through routine use. The cosmetics are designed to enhance beauty features in every woman without damaging the skin. ZAPBeauty is a brand extension of ZAPClinic, a market leader and recipient of the TOP BRAND 2016 award for The Best Beauty Clinic in Indonesia. The brand aims to introduce healthy skincare and cosmetics to the masses, using safe ingredients that are harmless to the skin.

As a start, we have created a smart and dynamic brand identity that resonates with the upper-middle-class Indonesian users. ZAPBeauty introduces its new brand tagline: ‘As Beautiful As You’. This tagline embodies the belief that perfect beauty is one that is both visually aesthetic and healthy.

ZAPBeauty is a beauty brand offering both skincare and cosmetic products. The skincare focuses on daily products which maintain a healthier-looking skin via routine use. The cosmetics enhance the beauty features on every woman without damaging the skin (safe cosmetics). ZAPBeauty is the brand extension of ZAPClinic, a market leader and awardee of TOP BRAND 2016 for The Best Beauty Clinic in Indonesia. The brand aims to introduce healthy skincare and cosmetics for the masses. ZAPBeauty uses safe ingredients with no harm to the skin.

As a start, we created a smart and dynamic brand identity that mimics the upper-middle-class Indonesian users. ZAPBeauty introduces its new brand tagline: ‘As Beautiful As You’. The tagline believes the perfect beauty is one that is both visually aesthetic and healthy.

ZAPBeauty is a beauty brand that offers both skincare and cosmetic products. The skincare line focuses on daily products that maintain healthier-looking skin through routine use. The cosmetics are designed to enhance beauty features in every woman without damaging the skin. ZAPBeauty is a brand extension of ZAPClinic, a market leader and recipient of the TOP BRAND 2016 award for The Best Beauty Clinic in Indonesia. The brand aims to introduce healthy skincare and cosmetics to the masses, using safe ingredients that are harmless to the skin.

As a start, we have created a smart and dynamic brand identity that resonates with the upper-middle-class Indonesian users. ZAPBeauty introduces its new brand tagline: ‘As Beautiful As You’. This tagline embodies the belief that perfect beauty is one that is both visually aesthetic and healthy.

ZAPBeauty is a beauty brand that offers both skincare and cosmetic products. The skincare line focuses on daily products that maintain healthier-looking skin through routine use. The cosmetics are designed to enhance beauty features in every woman without damaging the skin. ZAPBeauty is a brand extension of ZAPClinic, a market leader and recipient of the TOP BRAND 2016 award for The Best Beauty Clinic in Indonesia. The brand aims to introduce healthy skincare and cosmetics to the masses, using safe ingredients that are harmless to the skin.

As a start, we have created a smart and dynamic brand identity that resonates with the upper-middle-class Indonesian users. ZAPBeauty introduces its new brand tagline: ‘As Beautiful As You’. This tagline embodies the belief that perfect beauty is one that is both visually aesthetic and healthy.

Brand Workshop Summary

Brand Workshop Summary

Brand Workshop Summary

workbyw-zapbeauty-structure-01

2 Hongkong Trade Development Council, ASEAN in Focus: The Indonesian Consumer Market Report 2016

1 US Department of Commerce - Cosmetics, Toiletries and Skincare Market Overviews 2016

workbyw-zapbeauty-logo-01

as beautiful as it is 

as beautiful as it is 

as beautiful as it is 

as beautiful as it is 

as beautiful as you 

as beautiful as you 

as beautiful as you 

as beautiful as you 

workbyw-zapbeauty-structure-01

Logogram

Logogram

Logogram

We retain the "ZAP" and the logotype as a continuation of its master brand. The use of Sans Serif font is to maintain its simplicity and modern appearance.

We retain the "ZAP" and the logotype as a continuation of its master brand. The use of Sans Serif font is to maintain its simplicity and modern appearance.

We retain the "ZAP" and the logotype as a continuation of its master brand. The use of Sans Serif font is to maintain its simplicity and modern appearance.

workbyw-zapbeauty-logo-02

Visual Expression 

Visual Expression 

Visual Expression 

To position itself as a beauty brand, we are seeking a visual system that embodies effortless beauty—mirroring the idea that being healthy is an inherent form of beauty in life. We found natural inspiration in the golden ratio of Phyllotaxis.

This pattern is easily observed in the beauty of nature, including seashells, galaxies, and the human body itself. It is a beautiful, open-ended, and flexible vessel to which we can continually assign new meanings.

A diamond-like dot symbolizes the balance between health and beauty. It radiates from the center towards infinity, expressing the radiance of healthy beauty.

To position itself as a beauty brand, we are seeking a visual system that embodies effortless beauty—mirroring the idea that being healthy is an inherent form of beauty in life. We found natural inspiration in the golden ratio of Phyllotaxis.

This pattern is easily observed in the beauty of nature, including seashells, galaxies, and the human body itself. It is a beautiful, open-ended, and flexible vessel to which we can continually assign new meanings.

A diamond-like dot symbolizes the balance between health and beauty. It radiates from the center towards infinity, expressing the radiance of healthy beauty.

To position itself as a beauty brand, we are seeking a visual system that embodies effortless beauty—mirroring the idea that being healthy is an inherent form of beauty in life. We found natural inspiration in the golden ratio of Phyllotaxis.

This pattern is easily observed in the beauty of nature, including seashells, galaxies, and the human body itself. It is a beautiful, open-ended, and flexible vessel to which we can continually assign new meanings.

A diamond-like dot symbolizes the balance between health and beauty. It radiates from the center towards infinity, expressing the radiance of healthy beauty.

Brand Primary Colors

ZAPT BEAUTY LIP MATTE MASIH ADA LOGO HALAL-11

Product Colors — Loose Powder

ZAPT BEAUTY LIP MATTE MASIH ADA LOGO HALAL-12

Product Colors — Lip Matte

ZAPT BEAUTY LIP MATTE MASIH ADA LOGO HALAL-10

Packaging Implementation

Packaging Implementation

Packaging Implementation

The Phyllotaxis-inspired pattern entirely covers the base packaging box, encased in a white slipcase which covers half of the base. The slipcase has to be pulled to open the box, providing an uncommon unboxing experience in an industry flooded with generic tuck-top box lids.

To further distance from generic packaging designs, the ink used for the pattern is a metallic one and the logo is embossed on the white slipcase, enhancing the packaging experience using the sense of touch.

The Phyllotaxis-inspired pattern entirely covers the base packaging box, encased in a white slipcase which covers half of the base. The slipcase has to be pulled to open the box, providing an uncommon unboxing experience in an industry flooded with generic tuck-top box lids.

To further distance from generic packaging designs, the ink used for the pattern is a metallic one and the logo is embossed on the white slipcase, enhancing the packaging experience using the sense of touch.

The Phyllotaxis-inspired pattern entirely covers the base packaging box, encased in a white slipcase which covers half of the base. The slipcase has to be pulled to open the box, providing an uncommon unboxing experience in an industry flooded with generic tuck-top box lids.

To further distance from generic packaging designs, the ink used for the pattern is a metallic one and the logo is embossed on the white slipcase, enhancing the packaging experience using the sense of touch.

loosepowder
lipmatte
workbyw-zapbeauty-packaging-08

Other Collaterals

Other Collaterals

Other Collaterals

ZAPBeauty

Upon Request

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Reagan Wijaya

Sisiana Pradita

Wildan Ilham

Photography

Dimas Danu

Fajar Apriyadi

Stephanus Mering

Syarif Hidayatullah

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Resonant strategy expertly executed.

Resonant strategy expertly executed.

Resonant strategy expertly executed.

Resonant strategy expertly executed.

©2023Indonesia

©2023Indonesia

©2023Indonesia

Linkedin

Linkedin

Behance

Behance

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