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Philosophia
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Rebranding
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The Chronicle of Renewal
Year
2015
Industry
Fashion
Scope of Work
Brand Strategy \ Visual Identity \ Brand Expression \ Packaging System \ Packaging Development \ Set Direction \ Styling '
Philosophia is a local fashion brand inspired by aesthetic cultural patterns. They provide fashion items with the fusion of traditional and modern looks.
Logotype
We acculturate its visual identity by combining dots and lines. The dot represents the legacy inherited in Indonesia. The line is a symbol of its journey that moves around the dots, creating a new fun way to enjoy it. The acculturation is also represented by sleek letters which still maintain the curve of its original typography. Utilizing the ambigram, the logo can be read from upside down, symbolizing the open-mindedness ingrained within the brand.
Philosophia
Upon Request
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Sisiana Pradita
Wildan Ilham
Others
Dimas Wihardja
Fajar Apriyadi
Stephanus Mering