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A Spotlight for Sidestream Inspirations

Branding \ Land & Sea — 2016

Team in Charge

Land & Sea \ Ferdy Ocky’

\\' Creative Agency \ Wildan Ilham \ Sisiana Pradita'

Photographer \ Stephan Mering \ Fajar Apriyadi \ xxx'

The Brand

Land & Sea is a digital channel providing sidestream-music-related contents. The digital channel aims to put a spotlight on Indonesia’s local indie musicians, widening exposure for the masses to explore their music, their perspectives, and their journey.

Project Overview

The name of Land & Sea has its philosophical meaning: music is created between land and sea of the earth. This in-between state of creation in turn creates sense of joy for those who are exposed to the work.

This new brand identity is solely based on the true meaning of the brand philosophical graphic universe: the land and the sea, with a mix of wise, modern and playful visual in collision. It expresses the ecosystem of the sidestream enjoyment as well as the Land & Sea vibes.

The name of Land & Sea has its philosophical meaning: music is created between land and sea of the earth. This in-between state of creation in turn creates sense of joy for those who are exposed to the work.

This new brand identity is solely based on the true meaning of the brand philosophical graphic universe: the land and the sea, with a mix of wise, modern and playful visual in collision. It expresses the ecosystem of the sidestream enjoyment as well as the Land & Sea vibes.

The Brand Concept

Instead of further exposing the already popular and famous musicians, Land & Sea targets niche to dig deep the local indie band. Compared to the majority, the digital channel is living in a contradictory stream. It is confident and bold in its approach to entertaining the masses.

Therefore, for the identity, we will use the visualization of the land and the sea in a contradictory way. Two contrasting continents which live side by side in a harmony, cultivating each other with their own differing characteristics.

Instead of chasing for popular and famous musicians, Land & Sea targets niche to dig deep the local indie band. Compared to the majority, the digital channel is living in a contradictory stream. It is both bold and entertaining to have its own way.

Therefore, for the identity, we will use the visualization of the land and the sea in a contradictory way. Just like its name, the land and sea. They are different in characteristics, yet living side by side in a harmonious way.

The Land and The Sea.

The Land and The Sea.

The Land and The Sea.

The Land and The Sea.

The Brand Identity

Logotype

The logotype represents the conflicting characters of hard, strong, and solid ground (Land) with the fluid, elegant, and alluring movement of the water (Sea).

Even though both ‘LAND’ and ‘SEA’ use the same Sans Serif typeface, the ‘LAND’ is designed to be bold to show a solid unwavering character. The ‘SEA’ on the other hand uses the regular one to show the opposite character. The ‘&’ between them is designed to stand in Script to show the joy and pleasure that emanate between them.

logo-07

Logogram & Brand Colours

The logogram is inspired by the blurry horizon of the seawater on the shore’s edge. Its gradient is simplified into a rectangle and can be used generatively. Its scheme also becomes the Land & Sea brand color.

Logogram
Land-and-sea_Negative-Positive

The Key Visual

Poster, CD, Ticket, Namecard, Letterhead & Totebag

Poster, CD, Ticket, Namecard, Letterhead & Totebag

Poster, CD, Ticket, Namecard, Letterhead & Totebag

Poster, CD, Ticket, Namecard, Letterhead & Totebag

Poster, CD, Ticket, Namecard, Letterhead & Totebag

To strengthen the brand character and its consistency, the visuals use gradient system for tone. Meanwhile, the layout is used modern grid system to emphasize its dynamic.

To strengthen the brand character and its consistency, the visuals use gradient system for tone. Meanwhile, the layout is used modern grid system to emphasize its dynamic.

To strengthen the brand character and its consistency, the visuals use gradient system for tone. Meanwhile, the layout is used modern grid system to emphasize its dynamic.

Land-&-Sea-Grid
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© 2019Indonesia

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