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“Who’s your beauty standard in person?”

“ME”

Australia and A Piece of Bhineka Tunggal Ika

Branding and Key Visual Development \ Indonesian Film Festival (IFF) — 2015

Team in Charge

IFF \ Details Upon Request

\\' Creative Agency \ Wildan Ilham \ Sisiana Pradita'

The Brand

The Brand

Indonesian Film Festival (IFF) is a non-profit organization established in 2017. Its main activities include screening a top range of Indonesian movies in Australia, promoting local awareness of Indonesia’s culture diversity, and advancing the country’s screen culture in international market. To date, IFF has captivated great interests of Australians.

Indonesian Film Festival (IFF) is a non-profit organization established in 2017. Its main activities include screening a top range of Indonesian movies in Australia, promoting local awareness of Indonesia’s culture diversity, and advancing the country’s screen culture in international market. To date, IFF has captivated great interests of Australians.

Project Overview

Project Overview

Indonesian Film Festival (IFF) was established organically through annual Indonesian movie screening activities. With thematic visuals changing every year’s celebration, IFF visual identity remains inconsistent. The project mandate is mainly to pinpoint the design of IFF visual identity in tandem with the event identity of IFF's 11th annual screening in 2016.

The main idea of our rebranding proposal lies in the following statement of: 'I am Indonesia, I am Bhinneka Tunggal Ika'. The key visuals for the upcoming annual event explore the wonders of Indonesia under the idea 'I am Bhinneka Tunggal Ika'. This idea encourages Australians to discover Indonesia more as IFF purveys it, piece by piece, year by year.

The more diversities it displays, the more diversities united by Indonesia are uncovered, creating a unique identity form.

Indonesian Film Festival (IFF) was established organically through annual Indonesian movie screening activities. With thematic visuals changing every year’s celebration, IFF visual identity remains inconsistent. The project mandate is mainly to pinpoint the design of IFF visual identity in tandem with the event identity of IFF's 11th annual screening in 2016.

The main idea of our rebranding proposal lies in the following statement of: 'I am Indonesia, I am Bhinneka Tunggal Ika'. The key visuals for the upcoming annual event explore the wonders of Indonesia under the idea 'I am Bhinneka Tunggal Ika'. This idea encourages Australians to discover Indonesia more as IFF purveys it, piece by piece, year by year.

The more diversities it displays, the more diversities united by Indonesia are uncovered, creating a unique identity form.

Workshop Summary

Details Upon Request

I am Indonesia —

I am Bhinneka Tunggal Ika

The Brand Concept & System

The Brand Concept & System

Concept: IFF is a piece of Indonesia in Australia that spreads the story and perspective deeper than Australians can glimpse solely through movies. More than culture, it explores the social dynamic within—true colors of Bhinneka Tunggal Ika, painted on the canvas of numerous diversities. Sometimes, the gems hidden behind certain brushes and perspectives are still unknown even to native Indonesians.

System: It is inspired by the subtle elements of Indonesia's cultural visuals, which are then reworked into a generative module that can easily be shaped into any kind of visuals, including the ever-diverse Indonesian ornaments and patterns. This system invites surprise and flexibility across all media, while always unified through visual language. The aim is simple: to enable a diverse long run application with open-ended possibilities.

Modular—1

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Modular—2

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Modular—3

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Modular—4

Untitled-1-04

Brand Primary Colors

colorassetIFF-08

Pattern Colors—1

colorassetIFF-09

Pattern Colors—2

colorassetIFF-10

The Brand Identity

Logogram

Utilizing the generative module, the brand identity shape was inspired by Indonesian ornaments—simplified into a square basic shape engulfing the ‘I’ letter which stands for both IFF/I am/Indonesia.

Utilizing the generative module, the brand identity shape was inspired by Indonesian ornaments—simplified into a square basic shape engulfing the ‘I’ letter which stands for both IFF/I am/Indonesia.

logo-01

I as I am (one’s identity)

I as Indonesia


The different shape of golden ‘I’s are visualizing the Bhinneka Tunggal Ika (unity in diversity), different kind of ‘I’ but it remains ‘I’. Different kind of culture that comes from Indonesia but it remains Indonesia as well.

I as I am (one’s identity)

I as Indonesia


The different shape of golden ‘I’s are visualizing the Bhinneka Tunggal Ika (unity in diversity), different kind of ‘I’ but it remains ‘I’. Different kind of culture that comes from Indonesia but it remains Indonesia as well.

I as I am (one’s identity)

I as Indonesia


The different shape of golden ‘I’s are visualizing the Bhinneka Tunggal Ika (unity in diversity), different kind of ‘I’ but it remains ‘I’. Different kind of culture that comes from Indonesia but it remains Indonesia as well.

The Logotype

Logotype stands as a contemporary humanist sans with a geometrical structure that has continuity with the main logo.

Logotype stands as a contemporary humanist sans with a geometrical structure that has continuity with the main logo.

Logotype stands as a contemporary humanist sans with a geometrical structure that has continuity with the main logo.

Logotype stands as a contemporary humanist sans with a geometrical structure that has continuity with the main logo.

IFF logotype-04

The Combination Mark

Display Typeface

The alphabet and numerical characters are the expressions based on a modular that has created with simplifying the shape of Indonesian pattern.

The alphabet and numerical characters are the expressions based on a modular that has created with simplifying the shape of Indonesian pattern.

display typeface

The Key Visual

Indonesian rich culture is not only displayed in Batik, Wayang, or ancient temples. Indonesia’s beauty is also evident in the more exotic ornaments which are still largely undiscovered by foreigners. By utilizing the random generative shapes that we have, we create Indonesian ornament as the main visuals of the 11th annual IFF identity event.

Indonesian rich culture is not only displayed in Batik, Wayang, or ancient temples. Indonesia’s beauty is also evident in the more exotic ornaments which are still largely undiscovered by foreigners. By utilizing the random generative shapes that we have, we create Indonesian ornament as the main visuals of the 11th annual IFF identity event.

Indonesian rich culture is not only displayed in Batik, Wayang, or ancient temples. Indonesia’s beauty is also evident in the more exotic ornaments which are still largely undiscovered by foreigners. By utilizing the random generative shapes that we have, we create Indonesian ornament as the main visuals of the 11th annual IFF identity event.

Indonesian rich culture is not only displayed in Batik, Wayang, or ancient temples. Indonesia’s beauty is also evident in the more exotic ornaments which are still largely undiscovered by foreigners. By utilizing the random generative shapes that we have, we create Indonesian ornament as the main visuals of the 11th annual IFF identity event.

poster3

Gunungan

Used as opening and ending sign in Wayang show.

poster5

Keris

A famous sword from Indonesia traditional heritage, especially in Java.

poster2

Kuda Lumping

A Javanese famous horse ornament that used for Kuda Lumping dance and attraction performance

A Javanese famous horse ornament that used for Kuda Lumping dance and attraction performance

poster1

Temple Landscape

One of beautiful view of temple from above.

poster6

Barong

A famous mythology character from Bali.

A famous mythology character from Bali.

Other Collaterals

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