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“Who’s your beauty standard in person?”

“ME”

Embracing The Kindness for Indonesians

Limited Edition Packaging \ AQUA — 2017

Team in Charge

AQUA \ Upon Request

\\' Creative Agency \ Wildan Ilham \ Sisiana Pradita'

Photographer \ Stephanus Mering \ Fajar Apriyadi \ Dimas Danu \ Ulfaah Nurzaakiah'

The Brand

Founded in 1973, AQUA is the pioneer of Bottled Drinking Water (AMDK) in Indonesia,
which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration.

Founded in 1973, AQUA is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration.

Founded in 1973, AQUA is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration.

Founded in 1973, AQUA is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration.

Founded in 1973, Danone AQUA (AQUA) is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. As a market leader, AQUA brings the mission of inspiring Indonesians about healthy hydration.

Project Overview

As a manifestation of its vision and commitments to the responsible management of its operation, AQUA developed the initiative roots back to the idea from Danone’s founder himself, Antoine Ridboud, about Dual Commitment—prioritizing the balance between business and social success.

Through #RangkulKebaikan (read: #EmbracingTheKindness) campaign, AQUA partnered with numerous designers and agencies to create 50,000 collectible bottles adorned with patterns that represent Indonesia. The revenue of those bottles will be donated to increase the education access of Indonesian children in remote areas.

As a manifestation of its vision and commitments to the responsible management of its operation, AQUA developed the initiative roots back to the idea from Danone’s founder himself, Antoine Ridboud, about Dual Commitment—prioritizing the balance between business and social success.

Through #RangkulKebaikan (read: #EmbracingTheKindness) campaign, AQUA partnered with numerous designers and agencies to create 50,000 collectible bottles adorned with patterns that represent Indonesia. The revenue of those bottles will be donated to increase the education access of Indonesian children in remote areas.

As a manifestation of its vision and commitments to the responsible management of its operation, AQUA developed the initiative roots back to the idea from Danone’s founder himself, Antoine Ridboud, about Dual Commitment—prioritizing the balance between business and social success.

Through #RangkulKebaikan (read: #EmbracingTheKindness) campaign, AQUA partnered with numerous designers and agencies to create 50,000 collectible bottles adorned with patterns that represent Indonesia. The revenue of those bottles will be donated to increase the education access of Indonesian children in remote areas.

As a manifestation of its vision and commitments to the responsible management of its operation, AQUA developed the initiative roots back to the idea from Danone’s founder himself, Antoine Ridboud, about Dual Commitment—prioritizing the balance between business and social success.

Through #RangkulKebaikan (read: #EmbracingTheKindness) campaign, AQUA partnered with numerous designers and agencies to create 50,000 collectible bottles adorned with patterns that represent Indonesia. The revenue of those bottles will be donated to increase the education access of Indonesian children in remote areas.

Situational Overview

Indonesia’s diversities remain deeply rooted and naturally inherited by its descendants throughout generations. It creates a strong identity of beautiful, authentically diverse Indonesia.

Indonesia’s diversities remain deeply rooted and naturally inherited by its descendants throughout generations. It creates a strong identity of beautiful, authentically diverse Indonesia.

Back to The Root

Back to the Root

It’s easy to look back and notice similarities among the diversities; ethnic wisdom becomes driving force in its authentic pattern. The force that embodies hope and wishes for lives well lived.

We aim to capture this “embracing kindness” by creating a series of patterns that represent hope and wishes from different Indonesia culture—Java, Sumatera, Bali, and Kalimantan. Combining the patterns with every geometric, organic, and humanist object into a colorful and contemporary look.

The Patterns

FA_SUMATERA

1— Sumatera

FA_BALI

2— Balinese

FA_KALIMANTAN

3— Kalimantan

FA_JAWA

4— Javanese

Sumatera Pattern

The first one is the representation of Sumatra culture—inspired by the mix of the iconic Rumah Gadang from Padang and Sumatra's Patterns.

The first one is the representation of Sumatra culture—inspired by the mix of the iconic Rumah Gadang from Padang and Sumatra's Patterns.

FA_SUMATERA_1-01

Rumah Gadang

A well-known house from West Sumatra, embedded with a unique characteristic in rooftops which resemble horns of buffalo.

Represents a strong principle to uphold communal life, togetherness, and solidarity.

A well-known house from West Sumatra, embedded with a unique characteristic in rooftops which resemble horns of buffalo.

Represents a strong principle to uphold communal life, togetherness, and solidarity.

FA_SUMATERA_1-03

Minang Pattern

Minang Pattern

Minang Pattern

Looks like a horn of buffalo as a representation of harmony.

Looks like a horn of buffalo as a representation of harmony.

Bali Pattern

The second pattern is a representation of the ever-alluring and irresistible beauty of Bali. The 'Barong' is shaped by Balinese patterns, inspired by robust artistic spirit and artifacts.

FA_BALI_1-03

Pura Ulun Danu Bratan

Pura Ulun Danu Bratan

Pura Ulun Danu Bratan

The place of worship for the adherents of Balinese Hinduism, symbolizing the beauty of harmonious life in Bali.

The place of worship for the adherents of Balinese Hinduism, symbolizing the beauty of harmonious life in Bali.

The place of worship for the adherents of Balinese Hinduism, symbolizing the beauty of harmonious life in Bali.

FA_BALI_1-01

Barong

Barong

Barong

A famous mythical figure from Bali, the king of the spirits, leader of the hosts of good. Symbolizing virtue or dharma.

A famous mythical figure from Bali, the king of the spirits, leader of the hosts of good. Symbolizing virtue or dharma.

Kalimantan Pattern

Our third pattern is derived from Kalimantan. It is delicately crafted from the tail-feathers of Kalimantan's famous endemic fauna, the Enggang Bird—combined with the ornaments of Dayak motif.

FA_KALIMANTAN_2-01

Dayak Pattern

Dayak Pattern

Dayak Pattern

The symbol of spirits, gods, and circles of life. Aspiration for a beautiful life, where one's soul flows to the stream of its surroundings.

The symbol of spirits, gods, and circles of life. Aspiration for a beautiful life, where one's soul flows to the stream of its surroundings.

FA_KALIMANTAN_2-02

The Enggang Bird

The Enggang Bird

A famous fauna in Kalimantan, the symbol of peace and unity.

Java Pattern

Inspired by Javanese batik technique, we combine basic handmade batik pattern—as on the beautiful Javanese temples—with the more contemporary printed pattern.

FA_JAWA_2-05

Flower Pattern

Flower Pattern

Flower Pattern

The symbol of happiness

FA_JAWA_2-01

Candi Temple

Candi Temple

Candi Temple

The place of worship for the gods and glorification for the Buddha. Symbolizing the supreme spirit that continuously oversees and protects us from harm.

The place of worship for the gods and glorification for the Buddha. Symbolizing the supreme spirit that continuously oversees and protects us from harm.

FA_JAWA_2-03

Lotus Flower

Lotus Flower

The symbol of eternity and luck.

\\' Creative Agency

We design meaningful brand experience.

© 2019Indonesia

© 2019 \\'

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